I have an idea to promote the company and it is going to require a little work, but I think that it should work really well over the long term. Of course the products that we sell require installation and you have to do things to maintain some of them. It is not really that simple, but once you know how to do it there is not that much to it. I was thinking about finding inexpensive services for video production in Singapore and making a series of helpful how to video. It is not as though you need a real platform to distribute them in this age, you have youtube and a number of similar vehicles which you can use to get them out to the public. Of course the great thing is that you would be reaching the very people who had an interest in what you were selling, so this would be precisely targeted marketing and better yet it would be helpful to the customer.
Obviously you would also talk about the products and how to choose the right material for the specific job. You could put up a banner to advertise the company, but the easiest thing would be to have your web site address always on the screen. It really seems like a very good idea, particularly if you have a line of business where there are things that the consumer is going to need to know to do things on their own. The best thing is that it is going to be both initially inexpensive and then it is going to endure long after you put it up. A traditional TV ad is only half a minute and you obviously must pay them each time that they put it on the air. This would stay up forever.